Disney
Bringing the Haunted Mansion into your living room
MY ROLE
Founder, branding, site design and site creation in Webflow
AGENCY
Agency name
A subscription-based interactive story where 999 participants received “haunted” boxes over three months. Using the Phantom Radio app, they helped ghosts escape the Haunted Mansion. The experience expanded to Disneyland with an exclusive in-park scavenger hunt and a personalized Haunted Mansion ride unlocked through the app.
App
The app was the backbone of the overall experience. The app used various technologies to help the user complete numerous tasks to move the story along. Some of the various interactions include a spectral radio, augmented reality image recognition, in-park Bluetooth beacons, and various others.

I was given a series of wireframes and was given free range to design based on those. Stylistically, since the app would be interacting with physical objects, I purposely went with a skeuomorphic design. I wanted users to fell like they were interacting with a historical piece of equipment on their phone.
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