IN THE STANDS
Making the most of MLB and MLS Gamedays
MY ROLE
Founder, branding, site design and site creation in Webflow
In the Stands was created by my wife and I in 2019. It's a travel resource for people visiting MLB ballparks and MLS Stadiums. We give recommendations on places to stay and things to do.
Wordmark and Monogram
I've always been a fan of simple sports branding with no frills and simple type. I wanted all the assets to be something that might have been seen on a vintage logo. No multiple borders or intricate designs. Just simple and to the point.
Site Design
I was curious if the site was something I could create myself. I don't really know how to code, so after doing some research I found that Webflow seemed to have everything I needed. It has robust CMS capabilities and a fairly simple interface to create pages.

I sketched idea after idea in my notebook, and decided to just try to create the pages inside Webflow. I wanted a custom layout so I purposely did not use any templates, but I did use a couple of elements from the community (map rollovers on the Homepage and rollovers on the Discover page).

I still have a lot of content I need to add to the site and this is a project that will never really be "done".
Designs
Simple design where users have a couple of ways to navigate in to the ballparks. The first is a scrolling marquee of the ballparks to add some movement and visuals to the homepage. The second is a map so users can see where all the ballparks are located. I know people try to hit up more than one ballpark in a trip, so it's helpful for planning if they can visually see where they all are.
What have I learned
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